本文聚焦于中国传统色彩在新中式服装设计中的运用，分析其在古代服装中所体现出的等级和礼仪特征；从色彩心 理学的角度，对传统色彩的基本心理效应、文化心理差异进行了分析，并与当代消费者的国潮认同、高雅生活追求、个性表 达等心理相契合，旨在为传统色彩在新中式服装设计中的创造性运用提供理论支持，促进现代服装设计中的传统文化传承和活化。

This article focuses on the application of traditional Chinese colors in new Chinese-style clothing design, analyzing the hierarchical and ritual characteristics reflected in ancient garments. From the perspective of color psychology, it examines the basic psychological effects and cultural psychological differences of traditional colors, aligning with contemporary consumers' identification with China-fashion, pursuit of refined living, and individual expression. The aim is to provide theoretical support for the creative use of traditional colors in new Chinese-style clothing design, promoting the inheritance and revitalization of modern traditional clothing culture.