为提升服饰店铺的进店率、试穿率及销售业绩，本文采用案例分析与实践总结相结合的方法，探究色彩搭配在店铺 陈列中的应用逻辑与实操技巧。通过梳理店铺外观、橱窗、店内规划等核心场景的色彩运用原则，提炼出强调色、分离色等 四种特殊配色方法，总结出“清洁—定调—分组—突出—协调”的五步陈列优化流程。研究表明，科学的色彩搭配能强化店 铺视觉吸引力，传递品牌风格，促进产品连带销售，为服饰品牌终端陈列提供实用参考[1]。

To improve the store entry rate, trial wear rate and sales performance of clothing stores, this paper adopts the method of combining case analysis and practical summary to explore the application logic and practical skills of color matching in store display. By sorting out the color application principles of core scenarios such as store appearance, window display and in-store planning, four special color matching methods including accent color and separation color are extracted, and a five-step display optimization process of "cleaning - toning - grouping - highlighting - coordinating" is summarized. The research shows that scientific color matching can enhance the visual appeal of stores, convey brand style, promote the associated sales of products, and provide practical reference for the terminal display of clothing brands.