本文以传统色彩的现代转译为研究核心，首先界定视觉艺术设计与文化符号的内涵及关系，分析传统色彩作为文化 符号的语义生成机制；其次从符号学的角度出发，对视觉艺术设计中的文化符号进行系统的分析；最后结合当代的设计案例， 提出传统色彩现代转译的路径的应用策略。研究旨在为视觉艺术设计中传统文化符号的创新应用提供理论支撑，推动传统文 化与现代设计的深度融合，实现文化价值与审美价值的双重提升。

This study centers on the modern reinterpretation of traditional colors. It first clarifies the conceptual framework and interplay between visual art design and cultural symbols, while analyzing the semantic formation mechanisms of traditional colors as cultural markers. Subsequently, it conducts a systematic semiotic analysis of cultural symbols in visual art design. Finally, through contemporary design case studies, it proposes actionable strategies for modernizing traditional color interpretations. The research aims to provide theoretical foundations for innovatively applying traditional cultural symbols in visual art design, fostering deeper integration between traditional culture and modern design, and achieving dual enhancement of cultural and aesthetic values.