色彩作为影视艺术中重要的视觉语言，不仅具备装饰与表意功能，更在人物塑造中发挥着不可替代的叙事作用。本 文基于色彩心理效应理论，结合具体影片案例，系统分析了色彩在影视人物塑造中的三大叙事功能：界定人物身份、外化人 物内心和刻画人物性格。进一步探讨了色彩心理效应如何影响观众对角色的共情、对其立场的认知，以及对其性格的记忆。 并以《天使爱美丽》为例，剖析了色彩在具体影片中的心理叙事策略与效果。研究表明，色彩通过其联想与象征意义，成为 影视人物塑造中具有深层心理影响的关键叙事手段。

Color, as an important visual language in film and television art, not only has the functions of decoration and expression of meaning, but also plays an irreplaceable narrative role in character shaping. Based on the theory of color psychological effects and in combination with specific film cases, this article systematically analyzes the three major narrative functions of color in the shaping of film and television characters: defining character identities, externalizing character inner thoughts, and depicting character personalities. It further explored how the psychological effect of color influences the audience's empathy for the characters, their perception of their positions, and their memory of their personalities. Taking "Amélie Poulain" as an example, this paper analyzes the psychological narrative strategies and effects of color in specific films. Research shows that color, through its associative and symbolic meanings, has become a key narrative tool with deep psychological influence in the shaping of characters in film and television.