中国传统色谱作为中华文明的重要载体，蕴含深厚的文化基因与审美哲学，其传承与发展在数字化时代面临新的机 遇与挑战。以人工智能生成内容（AIGC）为代表的技术革新为文化遗产的活化提供了创新路径，而虚拟现实（VR）技术则 通过沉浸式体验重构了文化感知与传播方式。二者的融合应用，为破解传统色谱在现代语境中的转译与应用瓶颈提供了系统 性解决方案。因此，本文基于AIGC 的中国传统色谱在VR 非遗体验中的活化机制与文化转译模式展开探讨，以期构建非遗 保护的数字化新范式，推动传统文化在沉浸场域中的创造性转化与当代传播。

Traditional Chinese color palettes, as important carriers of Chinese civilization, embody profound cultural genes and aesthetic philosophy. Their inheritance and development face new opportunities and challenges in the digital age. Technological innovations represented by AI-generated content (AIGC) offer innovative pathways for the revitalization of cultural heritage, while virtual reality (VR) technology reconfigures cultural perception and dissemination through immersive experiences. The integration of these two technologies provides a systematic solution to address the challenges of translating and applying traditional color charts in modern contexts. Therefore, this paper explores the revitalization mechanisms and cultural translation models of traditional Chinese color palettes based on AIGC in VR intangible cultural heritage experiences, aiming to establish a new digital paradigm for intangible cultural heritage protection and promote the creative transformation and contemporary dissemination of traditional culture in immersive environments.