视觉符号具备将复杂信息高度浓缩、快速传递的特性，色彩则能够在无形中塑造情绪、营造氛围、传递文化底蕴。因此， 本文就视觉符号的信息承载与识别功能、色彩的情感激发与叙事能力以及二者在当代多种应用场景中如何协同作用以达到更 优传播效果展开了深入探讨，旨在为设计实践提供有益的视角，助力创作者创造出辨识度高、信息传达清晰、情感共鸣强烈 的优秀视觉传达作品。

visual symbols have the characteristics of high concentration and rapid transmission of complex information, while color can shape emotions, create atmosphere and convey cultural heritage invisibly. Therefore, this paper makes an in-depth discussion on the information bearing and recognition function of visual symbols, the emotional stimulation and narrative ability of colors, and how they work together in various contemporary application scenarios to achieve better communication effects, it aims to provide a useful perspective for design practice and help creators to create excellent visual communication works with high recognition, clear information transmission and strong emotional resonance.