数字媒介时代，动态图形已成为信息传达的核心载体，其色彩呈现与节奏控制直接影响观众的认知效率与情感体验。 当前视觉传播领域面临高信息密度与视觉疲劳的双重挑战，传统静态色彩理论难以适应动态场景中时空连续变化的感知需求。 伴随交互技术发展，色彩情感调控与视觉动线引导亟须建立系统性设计范式。因此，本文就动态图形的色彩节奏生成机制与 视觉引导优化路径展开探讨，以期为多屏交互环境下的信息可视化设计提供可量化的审美调控依据。

In the era of digital media, dynamic graphics have become the core carrier of information communication, and its color presentation and rhythm control directly affect the audience's cognitive efficiency and emotional experience. Currently, the visual communication field is facing the double challenges of high information density and visual fatigue, and the traditional static color theory is difficult to adapt to the perceptual needs of continuous changes in space and time in dynamic scenes. Along with the development of interactive technology, there is an urgent need to establish a systematic design paradigm for color emotion regulation and visual motion guidance. Therefore, this paper discusses the color rhythm generation mechanism and visual guidance optimization path of dynamic graphics, in the hope of providing quantifiable aesthetic control basis for information visualization design in multi-screen interactive environment.