数字媒介的广泛应用重塑了平面视觉设计的创作逻辑与传播方式，使色彩呈现从传统印刷媒介的静态固定模式转向 数字环境下的动态可变特征。本文聚焦平面视觉设计领域，从数字媒介对色彩系统的技术影响、色彩设计的核心原则、受众 感知导向的色彩优化策略三个维度展开系统性探究，构建了适配数字语境的色彩设计理论框架与实践方法论。不仅为数字时代 的平面视觉设计师提供了精准的色彩应用指导，也为推动平面视觉设计在数字语境中的创新发展提供了理论支撑与实践范式。

The widespread application of digital media has reshaped the creative logic and dissemination methods of graphic visual design, transforming color presentation from the static and fixed mode of traditional print media to the dynamic and variable characteristics in the digital environment. Focusing on the field of graphic visual design, this paper conducts a systematic exploration from three dimensions: the technical impact of digital media on color systems, the core principles of color design, and audience perception-oriented color optimization strategies. It constructs a theoretical framework and practical methodology for color design adapted to the digital context. This research not only provides precise guidance on color application for graphic visual designers in the digital era but also offers theoretical support and practical paradigms for promoting the innovative development of graphic visual design in the digital context.