生物多样性是地球生态稳定的关键，云南作为生物资源大省，公众对其认知不足且传统科普效果欠佳，数字技术为 该省的科普发展提供了支撑。本研究旨在填补色彩感知理论在生物多样性科普交互设计的应用空白，理论逻辑源于格式塔心 理学与色彩心理学，形成“色彩、情感、认知”传导链条。设计遵循学情适配性、任务阶梯性、评价系统性三大原则，以云 南生态场景为例，通过动态分组、阶梯任务设计、“双轨三维”评价体系等策略构建科普交互框架，为生物多样性科普提供 创新思路，助力公众建立“色彩特征—物种属性—生态价值”的关联认知与保护意识。

Biodiversity serves as the cornerstone of Earth's ecological stability.As a major biodiversity province,Yunnan faces challenges in public awareness and traditional science communication effectiveness,where digital technology provides crucial support for educational advancement.This study addresses the application gap of color perception theory in biodiversity education through interactive design,building a"color-emotion-cognition"transmission chain rooted in Gestalt psychology and color psychology.Guided by three principles—learning context adaptability,task progression,and systematic evaluation—the design employs strategies including dynamic grouping,tiered task design,and a"dual-track three-dimensional"assessment framework within Yunnan's ecological context.This innovative approach establishes connections between"color characteristics,species attributes,and ecological value,"fostering public awareness of biodiversity conservation.