本文聚焦于宋韵色彩的当代转译与实践：溯源其美学基因与意境内核,从宋代色彩的美学维度切入,分析宋代艺术典型载体中的色彩叙事逻辑,为当代设计转译奠定理论基础;以杭州亚运会为案例,探讨宋韵色彩“活态化”转译的路径,阐释“活态化”叙事设计的内涵,并解析从宋韵“诗意”到“画意”的转译方法;进而从多场景叙事的层次建构与跨媒介转译的实践探索入手,深入探究宋韵色彩在杭州亚运会“活态化”叙事设计中的“意境相生”表达方法,为宋韵文化的创造性转化提供理论支撑与实践借鉴。

This paper focuses on the contemporary translation and practice of Song-style colors: it traces the origins of their aesthetic genes and the core of their artistic conception, starts from the aesthetic dimension of Song Dynasty colors, analyzes the color narrative logic in typical carriers of Song Dynasty art, and lays a theoretical foundation for contemporary design translation; takes the Hangzhou Asian Games as a case study to explore the path of "vivid" translation of Song-style colors, explains the connotation of "vivid" narrative design, and analyzes the translation method from the "poetic flavor" to the "painterly flavor" of Song charm; further, starting from the hierarchical construction of multi-scene narrative and the practical exploration of cross-media translation, it deeply probes into the expression method of "intergrowth of artistic conception" in the "vivid" narrative design of Song-style colors in the Hangzhou Asian Games, so as to provide reference theoretical support and practical lessons for the creative transformation of Song-style culture.