在当代艺术展览的叙事转型中,色彩逐渐从形式装饰要素转化为具有建构能力的叙事媒介。本文以色彩在艺术展览中的功能转化为研究核心,聚焦其从“视觉要素”到“叙事媒介”的关键转化,探究色彩在此过程中的运作机制及其赋能效应。通过理论阐释与典型案例分析,本文系统论证了色彩如何凭借其符号性、空间性与互动性,重构展览的叙事结构、空间体验与参与模式。本文旨在明确色彩作为叙事媒介的内在逻辑与当代价值,为艺术展览在叙事创新与体验设计层面提供理论参照与实践路径。

In the narrative transformation of contemporary art exhibitions, color has gradually evolved from a formal, decorative element into a narrative medium with constructive capabilities. This paper examines the functional transformation of color in art exhibitions, with a primary focus on its pivotal shift from a "visual element" to a "narrative medium". It explores the operational mechanisms and empowering effects of color during this process. Through theoretical analysis and case studies, this paper systematically demonstrates how color, by virtue of its symbolism, spatiality, and interactivity, reconstructs the narrative structure, spatial experience, and participatory models in exhibitions. This paper aims to clarify the intrinsic logic and contemporary value of color as a narrative medium, thereby providing a theoretical framework and practical strategies for the narrative innovation and experiential design of art exhibitions.