月份牌年画是中国年画的一个特殊分支,是百姓喜闻乐见的一种年画形式,有着主题突出,手法细腻,色彩鲜艳 等特点。该年画是清末上海小校场年画和洋行广告画结合的产物,起初只是单色或简单的数版套色,在民国时由于石印的流行,色彩逐渐丰富,20世纪二三十年代遍及城乡,早期周慕桥、徐咏青、郑曼陀时期的月份牌年画色彩雅致,鼎盛时杭稚英时期的月份牌年画色彩逐渐转为鲜亮,新中国成立后将旧月份牌年画进行改造为宣传社会主义建设的年画,手法、色彩上变得多姿多彩。一个当初那么受欢迎的画种,今天已经踪迹难觅,不禁让人唏嘘！本文试图通过月份牌年画发展过程中各关键节点的成因及月份牌年画的消失带给今人的启示,提出自己的拙见和大家一起探讨。

Calendar plate New Year pictures are a special branch of Chinese New Year pictures and were a popular form of New Year pictures among the common people at that time. They are characterized by prominent themes, delicate techniques and bright colors. This New Year picture originated from the combination of the New Year pictures of Xiaoxiaochang in Shanghai during the late Qing Dynasty and the advertising pictures of foreign trading companies. At first, it was only a single color or a few simple color combinations. During the Republic of China period, due to the popularity of lithographic printing, the colors gradually became rich. In the 1920s and 1930s, it spread throughout urban and rural areas. The colors were elegant during the early periods of Zhou Muqiao, Xu Yongqing and Zheng Mantuo, and gradually became brighter during the peak period of Hang Zhiying. After the founding of the People's Republic of China, it was renovated. To promote socialist construction, the New Year pictures became rich and colorful in terms of techniques and colors. A painting genre that was once so popular is now hard to find, which can't help but make people sigh! This article attempts to explore the causes of each key node in the development process of calendar signs and New Year pictures and the inspirations they bring to people today. I'd like to share my humble opinions with everyone for discussion.