我国高度重视非物质文化遗产保护,传统戏曲服饰作为重要的文化载体,其独特的色彩、纹样、形制共同构成核心视觉符号,如何有效传承其中的文化精髓,同时又实现创新性发展,成为亟待解决的问题。因此,本文从非遗保护视角出发,探讨戏曲服饰元素在视觉传达设计中的传承与创新路径,具体从色彩与文化转译、形式重构和技术应用三个维度提出创新传承方法,旨在为戏曲服饰文化的活态传承提供实践参考。

Our country attaches great importance to the protection of intangible cultural heritage. As an important cultural carrier, the unique colors, patterns and shapes of traditional opera costumes constitute the core visual symbols, how to effectively inherit the essence of the culture, while achieving innovative development, has become an urgent problem to be solved. Therefore, from the perspective of intangible cultural heritage protection, this paper discusses the inheritance and innovation path of opera costume elements in the Visual communication, this paper puts forward innovative inheritance methods from three dimensions: color and cultural translation, form Reconstruction and technology application, aiming to provide practical reference for the living inheritance of opera costume culture.