影视制作水平的提高使得各种网络短视频在日常生活中的制作、使用越发普及。为了在海量的短视频市场中脱颖而出,引发用户关注,质量精良、内容新颖、表现独到的视频片头设计就显得尤为重要。文章以色彩在短视频片头设计中的相关策略与应用为题,对于短视频片头设计的主要成分,以及对色彩在其中应用的相关策略与表现形式进行论述,阐述了目前短视频片头设计中色彩的主要应用形式和表现技巧,目的是为相关话题的应用增加一些有价值的文献参考。

The improvement of film and television production levels has made the production and use of various online short videos increasingly popular in daily life. In order to stand out in the vast short-video market and attract users' attention, a video opening design that is of high quality, novel in content and unique in presentation is particularly important. The article, titled "The Relevant Strategies and Applications of Color in the Opening Design of Short Videos", discusses the main components of the opening design of short videos, as well as the relevant strategies and expression forms of color application therein. It elaborates on the main application forms and expression techniques of color in the current opening design of short videos. The aim is to be able to add some relatively valuable literature references for the application of related topics.