包装设计中的色彩选择对消费者体验具有重要影响,大量商品包装偏好使用极为明亮或鲜艳的色彩来吸引眼球,但这些设计会给眼睛带来较大负担,导致视觉疲劳感。同时包含过多颜色或复杂搭配的包装布局容易分散消费者对关键信息的关注。因此,本文就不同色彩包装引发视觉疲劳的具体因素及其对消费者注意力造成的干扰机制展开探讨,以期为设计更舒适、更利于信息高效传达的商品包装提供建议。

Color choices in packaging design have a key impact on the consumer experience, and a large number of product packaging preferences use extremely bright or bright colors to attract attention, but these designs can put a large burden on the eyes and lead to visual fatigue. Packaging layouts that include too many colors or complex combinations can easily distract consumers from key information. Therefore, this paper discusses the specific factors of visual fatigue caused by different color packaging and the interference mechanism caused by different colors of packaging to consumers' attention, in order to provide suggestions for designing more comfortable and efficient information communication.