色彩作为一种具有文化深度与视觉引导力的符号系统,在数字动漫中不仅承担审美功能,更承载情感传递与身份识别的多重功能。随着城市文化传播日益向数字媒介转移,如何通过色彩构建具象化的地域形象,成为人文空间视觉建设的重要课题。本文以菏泽牡丹机场为研究对象,结合牡丹文化的色彩特征,探索数字动漫中色彩符号在机场场景中的应用机制与路径,为打造本土文化传播新样态提供实践参考。

Color, as a symbol system with cultural depth and visual guidance, not only plays an aesthetic role in digital animation, but also carries multiple values of emotional transmission and identity recognition. With the increasing shift of urban cultural dissemination towards digital media, how to construct concrete regional images through color has become an important issue in the visual construction of humanistic spaces. Taking Heze Mudan Airport as the research object, this article combines the color characteristics of Mudan culture to explore the application mechanism and path of color symbols in airport scenes in digital animation, providing practical reference for creating a new form of local cultural dissemination.