A Study on the Functions and Strategies of Color in Narrative Curation

Zhou Siting

Color ›› 2025, Vol. 43 ›› Issue (10) : 1-4.

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Color ›› 2025, Vol. 43 ›› Issue (10) : 1-4.

A Study on the Functions and Strategies of Color in Narrative Curation

  • Zhou Siting
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Abstract

Contemporary curatorial practice is shifting from object display to spatial narrative. Color, which was long suppressed by the White Cube model, has evolved from a passive background element into an active narrative tool. This paper explores its role in shaping emotional atmosphere, structuring narrative, and expressing cultural symbolism. Case studies reveals that color strategies influence audience perception, organize space, and convey cultural metaphors. thereby constituting a crucial component of narrative curation.

Key words

Narrative Curation / Color Strategy / Exhibition Narrative

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Zhou Siting. A Study on the Functions and Strategies of Color in Narrative Curation[J]. Color. 2025, 43(10): 1-4

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