This article focuses on the application of traditional Chinese colors in new Chinese-style clothing design, analyzing the hierarchical and ritual characteristics reflected in ancient garments. From the perspective of color psychology, it examines the basic psychological effects and cultural psychological differences of traditional colors, aligning with contemporary consumers' identification with China-fashion, pursuit of refined living, and individual expression. The aim is to provide theoretical support for the creative use of traditional colors in new Chinese-style clothing design, promoting the inheritance and revitalization of modern traditional clothing culture.