Traditional Chinese color palettes, as important carriers of Chinese civilization, embody profound cultural genes and aesthetic philosophy. Their inheritance and development face new opportunities and challenges in the digital age. Technological innovations represented by AI-generated content (AIGC) offer innovative pathways for the revitalization of cultural heritage, while virtual reality (VR) technology reconfigures cultural perception and dissemination through immersive experiences. The integration of these two technologies provides a systematic solution to address the challenges of translating and applying traditional color charts in modern contexts. Therefore, this paper explores the revitalization mechanisms and cultural translation models of traditional Chinese color palettes based on AIGC in VR intangible cultural heritage experiences, aiming to establish a new digital paradigm for intangible cultural heritage protection and promote the creative transformation and contemporary dissemination of traditional culture in immersive environments.