Intangible cultural heritage cultural and creative products are direct expressions and carriers of intangible cultural heritage. Through flexible selection and ingenious combination of colors, the artistic conception of classical poetry is recreated in intangible cultural heritage cultural and creative products, allowing the audience to not only understand intangible cultural heritage but also enhance their aesthetic level and spiritual realm. Based on this, the article introduces the wonderful application of color in the creation of the artistic conception of classical poetry. Through aspects such as color contrast, solid color rendering, color space creation, and color matching, it puts forward design suggestions, creating a thematic artistic conception for the integration of classical poetry colors in the design of contemporary intangible cultural heritage cultural and creative products.