The use of information technology in middle school art color teaching plays an important role in enhancing students' color cognition, stimulating their interest in learning, promoting their personalized development, and strengthening their learning process management. Based on the course objectives and core competencies of the subject, this article proposes specific measures from the aspects of multimedia optimization presentation, digital tool enhanced practice, online and offline exploration integration, platform supported hierarchical personalized guidance, and process evaluation and achievement display. Research has shown that these strategies can enhance students' understanding of key concepts such as hue, brightness, purity, warmth and contrast, promote coherent learning from observation, analysis to creation, and promote the coordinated development of aesthetic judgment, creative expression, and information literacy.