As a novel artistic expression form, modern visual communication design can gain deeper connotations by integrating traditional art color methods, making it an important carrier for cultural inheritance, promotion, and spiritual expression. Therefore, this study will deeply analyze the main difficulties faced by the application of traditional art colors in modern visual communication design, objectively elaborate on the positive significance of innovatively utilizing traditional art colors, and propose approaches to skillfully applying traditional art color elements, metaphors, combinations, and arrangements to enable modern visual communication design to fully utilize traditional art colors, thereby enhancing the effectiveness of modern visual communication design significantly.