At present, the visual information is increasingly rich. It is very important for paintings to attract the attention of viewers and enhance the visual expression. In this context, the construction of visual tension becomes the key, and color plays an important role in this process. In order to clarify the art form of painting color under visual tension, grasp the rules, characteristics and innovation possibilities of color construction of visual tension, the research first analyzed the connotation of visual tension, then analyzed the art form characteristics of painting color under the influence of visual tension, and then discussed the innovation path of color form, in order to provide ideas and methods for painting creators to use color to construct visual tension.