The new curriculum standards have put forward new requirements for the development of high school art education, emphasizing the goal of core literacy, guided by the fundamental task of fostering virtue and nurturing talent, and focusing on the development of students' art expression and creative practical abilities, so as to better enhance students' art literacy. Under the background of the new curriculum standards, the cultivation of students' color perception ability and color expression skills is an important part of quality-oriented education. Teachers promote the all-round development of students' comprehensive color abilities by organizing diversified color teaching and practical activities. This research aims to explore the value implications of high school art color teaching under the new curriculum standards, and focuses on proposing application strategies for high school art color teaching, such as creating color teaching scenarios, case teaching to inspire thinking, independent practice of color creation, project-themed teaching models, and life colors to broaden horizons. It provides guidance for building highquality art color teaching classrooms and enhances the practicality and interactivity of art education. To provide a reference for cultivating students' core literacy in art.