Along with the new stage of modern human environment construction from incremental expansion to stock optimization, the core value of environmental art design is leaping from the satisfaction of material function to the construction of spiritual field. However, the standardized construction mode dominated by technical rationality has led to the breakage of spatial culture and the dissolution of regional characteristics, which triggered the general lack of the spirit of place in living space. Color, as the most tense perceptual element in the communication of environmental visual information, has long been confined to the decorative application of formal aesthetics, and its deeper efficacy in the construction of psychological schema and cultural semantic translation has not been fully explored, resulting in a spatial experience of superficiality and a lack of emotional resonance. In view of this, this paper aims to construct a set of color design strategies integrating sensual experience and rational logic to provide theoretical support and practical reference for overcoming the crisis of spatial homogenization and creating living environments with deep humanistic connotations.