Traditional colors are an important component of China's excellent traditional culture, encompassing philosophical thoughts, ritual customs, and aesthetic spirit accumulated and passed down over thousands of years. The deep integration of contemporary Chinese films with traditional colors can express cultural confidence in various forms and contribute to the dissemination of excellent traditional culture. This article elaborates on the cultural connotations of traditional colors, analyzes their forms of cultural confidence expression in contemporary Chinese films, and proposes several innovative expression measures, aiming to provide theoretical references for the inheritance and innovation of traditional color culture in contemporary Chinese films.