The digital creative industry is experiencing a critical stage of intelligent transformation, and Artificial Intelligence Generated Content (AIGC) technology provides breakthrough empowerment for traditional color scheme generation by deconstructing color semantic logic and design rules. By learning the color association patterns of massive visual data, it not only significantly improves the science and efficiency of multi-scene color matching, but also gives rise to cross-disciplinary innovative design paradigms. Therefore, this paper discusses the key role of AIGC in the innovation of color generation mechanism and the reconstruction of design value chain, and analyzes the two-way driving logic of technological innovation and industrial application, in order to provide a methodological reference for the theoretical development and practical upgrading of intelligent design system.