As a core venue for cultural inheritance and public education, museums have seen audiences’demands for visiting experiences shift from mere knowledge acquisition to diversified pursuits of emotional immersion, sensory comfort and cultural resonance. Color psychology provides a novel perspective for upgrading museum experiences. Centering on The Application of Color Psychology in Enhancing Museum Visitors’Experiences, this paper analyzes the three color attributes—hue, value and chroma—and their physiological and psychological effects, discusses the universality and cultural differences of color symbolism, explores audience needs, and reveals the internal mechanism of “color stimulation - psychological response - experience enhancement”. Finally, it proposes targeted application paths in exhibition design from four dimensions, offering theoretical and practical support for improving the scientificity and humanization of museum visiting experiences.