This paper focuses on the contemporary translation and practice of Song-style colors: it traces the origins of their aesthetic genes and the core of their artistic conception, starts from the aesthetic dimension of Song Dynasty colors, analyzes the color narrative logic in typical carriers of Song Dynasty art, and lays a theoretical foundation for contemporary design translation; takes the Hangzhou Asian Games as a case study to explore the path of "vivid" translation of Song-style colors, explains the connotation of "vivid" narrative design, and analyzes the translation method from the "poetic flavor" to the "painterly flavor" of Song charm; further, starting from the hierarchical construction of multi-scene narrative and the practical exploration of cross-media translation, it deeply probes into the expression method of "intergrowth of artistic conception" in the "vivid" narrative design of Song-style colors in the Hangzhou Asian Games, so as to provide reference theoretical support and practical lessons for the creative transformation of Song-style culture.