The Color Evolution and Implications from Calendar New Year Pictures to New Year Pictures of the People's Republic of China

Fan Wendong

Color ›› 2025, Vol. 43 ›› Issue (9) : 112-118.

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Color ›› 2025, Vol. 43 ›› Issue (9) : 112-118.

The Color Evolution and Implications from Calendar New Year Pictures to New Year Pictures of the People's Republic of China

  • Fan Wendong
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Abstract

Calendar plate New Year pictures are a special branch of Chinese New Year pictures and were a popular form of New Year pictures among the common people at that time. They are characterized by prominent themes, delicate techniques and bright colors. This New Year picture originated from the combination of the New Year pictures of Xiaoxiaochang in Shanghai during the late Qing Dynasty and the advertising pictures of foreign trading companies. At first, it was only a single color or a few simple color combinations. During the Republic of China period, due to the popularity of lithographic printing, the colors gradually became rich. In the 1920s and 1930s, it spread throughout urban and rural areas. The colors were elegant during the early periods of Zhou Muqiao, Xu Yongqing and Zheng Mantuo, and gradually became brighter during the peak period of Hang Zhiying. After the founding of the People's Republic of China, it was renovated. To promote socialist construction, the New Year pictures became rich and colorful in terms of techniques and colors. A painting genre that was once so popular is now hard to find, which can't help but make people sigh! This article attempts to explore the causes of each key node in the development process of calendar signs and New Year pictures and the inspirations they bring to people today. I'd like to share my humble opinions with everyone for discussion.

Key words

Calendar Card / New Year Pictures / Popular / Nostalgia / Shanghai-style Culture

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Fan Wendong. The Color Evolution and Implications from Calendar New Year Pictures to New Year Pictures of the People's Republic of China[J]. Color. 2025, 43(9): 112-118

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