With the deepening of the process of urbanization in our country, great changes have taken place in the appearance of cities and towns, but in the process of rapid development, there have also been thousands of cities, ecological neglect and other issues. The landscape environment directly affects the quality of life of residents and the sustainable development of the region. As one of the most intuitive elements of the landscape, the use of color often focuses on visual beauty, the deep value of environmental sustainability has not been fully tapped. Therefore, this paper discusses the influence of color on the sustainability of urban landscape environment, in order to provide feasible color application strategies for building more sustainable beautiful towns.