The global competition in the cultural and creative industries has developed in depth toward the cultural core. As dual visual symbols of Chinese cultural context, traditional patterns and colors are the core of constructing a discourse system for local cultural and creative design. At present, the application of patterns and colors in cultural and creative products has problems such as fragmentation, symbolization and blind appropriation, which weaken cultural recognition and global communication capacity. Focusing on typical patterns and their colors, this paper uses the field investigation method to explore the adaptive logic, constructs an aesthetic and demand differentiation map of pattern and color, and establishes a design system path for cultural and creative products centered on patterns and colors. The research shows that based on the cultural matrix and anchored in the color keynote, this system realizes the transformation of value paradigm from symbols to products, empowering the globalization of China's cultural and creative product design.