At present, in the design of handicrafts, handicrafts no longer exist only as practical objects or ordinary decorations, and people pay more and more attention to their value. However, in the actual design, as an important design element that directly affects the visual perception of handicrafts, color often does not match the core theme of handicrafts, fails to effectively highlight the texture of the material itself, or fails to fully consider the aesthetic needs of the target audience, which makes the role of color in improving the value of handicrafts not play well. Based on this situation, the research first analyzes the role of color application in promoting the value of handicrafts, and then discusses the strategies of optimizing the use of color to enhance the value of handicrafts, in order to provide practical reference for the personnel engaged in handicrafts design to carry out color design.