"The Legend of Zang Hai", a phenomenal hit drama of this year, has reawakened the resonance of ancient color aesthetics in contemporary people through its exquisite costume, makeup, and prop design. Based on the costumes featured in "The Legend of Zang Hai", this paper traces the traditional color matching of costumes in the Ming Dynasty, thereby revealing the correlation between costume colors and various social factors such as politics, etiquette, and economic development. From the perspective of social factors, it explores the color characteristics of Ming Dynasty costumes and the cultural causes behind them, so as to broaden the perspective of research on Ming Dynasty costume colors. The study aims to explain the cultural characteristics of the color matching of Ming Dynasty costumes by taking the analysis of specific costume design examples in "The Legend of Zang Hai" as the basis and combining the literature analysis method with the image demonstration method.