Color teaching in junior middle school art is essential for developing students’ aesthetic perception and emotional expression. However, current practices often involve superficial perception, limited tools, and insufficient emotional engagement, making it difficult for students to achieve deep psychological experiences. Based on color psychology and experiential learning theory, this paper proposes psychological experience–oriented teaching strategies. It incorporates digital color interaction tools, digital painting software, and color resource platforms, and constructs a teaching pathway around four dimensions: perceptual activation, emotional connection, situational immersion, and creative transformation. Using the Shanghai Fine Arts textbook (Five-Four system) as a reference, this study aims to promote a shift from surface-level knowledge to deeper psychological experience, providing practical guidance for teachers.