The digital age has arrived, which has transformed the traditional teaching model and provided teachers with more channels when introducing resources and presenting knowledge. For students, they can also enhance their ability to understand knowledge by self-studying through the use of digital technology. Digital technology empowers color teaching in junior high school art, which can create vivid teaching scenarios and solve various problems such as scarce resources and single teaching forms in traditional color teaching. This article explores the value and specific strategies of color teaching in junior high school art in the digital age, hoping to provide some reference suggestions for teachers and students, making the color classroom in junior high school art more vivid and interesting. With the support of digital technology, students can also enhance their selfstudy ability and artistic literacy, and by learning about art color knowledge, they can open the door to the world of art.