The color education section in undergraduate visual communication design textbooks commonly exhibits issues such as overemphasis on color matching techniques while neglecting color storytelling, as well as disconnection from the demands of the cultural and creative industries.To address this, this paper proposes using cultural and creative projects as a catalyst to shift the teaching focus from 'color coordination training' to 'narrative skill development'. The teaching approach features four key innovations and reforms: First, restructuring the core modules of "Storytelling Through Color" and "Commercialization of Cultural and Creative Design"; Second, integrating real-world projects into classroom instruction; Third, adopting a practical training model that combines on-campus training with off-campus enterprise-based practice; Fourth, establishing a comprehensive evaluation system.These four innovative reforms have significantly enhanced students' color narrative awareness, project execution capabilities, and market sensitivity throughout the design process. Moreover, the reforms have provided replicable teaching methodologies for design courses.