非遗文创产品是非物质文化遗产的直接表达和传承载体，通过对色彩的灵活选择与巧妙搭配，使古典诗词意境在非 遗文创产品中得以再现，让受众在了解非物质文化遗产的同时，还能获得审美水平与精神境界的提升。基于此，文章介绍了 色彩在古典诗词意境营造中的妙用，通过在色彩对比、素色渲染、色彩空间营造、色彩搭配等方面提出设计建议，为当代非 遗文创产品设计融合古典诗词色彩营造了更加深入的主题意境。

Intangible cultural heritage cultural and creative products are direct expressions and carriers of intangible cultural heritage. Through flexible selection and ingenious combination of colors, the artistic conception of classical poetry is recreated in intangible cultural heritage cultural and creative products, allowing the audience to not only understand intangible cultural heritage but also enhance their aesthetic level and spiritual realm. Based on this, the article introduces the wonderful application of color in the creation of the artistic conception of classical poetry. Through aspects such as color contrast, solid color rendering, color space creation, and color matching, it puts forward design suggestions, creating a thematic artistic conception for the integration of classical poetry colors in the design of contemporary intangible cultural heritage cultural and creative products.