摘要
本文旨在全面探究敦煌壁画色彩符号在视觉传达设计中的应用价值与实践途径。通过对敦煌壁画色彩体系的解析与 提取,总结其独特的符号特性与审美内涵,首先研究解析其色彩构成、象征意义与文化根源;进而阐述其在当代设计中传承 文化、增强表现效果与建立品牌识别度的重要价值;结合具体实例,从色彩方案直接转化、文化内涵现代呈现、品牌形象体 系构建三个维度,提出切实可行的应用策略。本研究希望为视觉传达设计提供兼具民族特色与国际视野的色彩语言资源,促 进传统文化符号在现代设计中的创新性转化与发展。
Abstract
This study comprehensively explores the application value and practical approaches of Dunhuang mural color symbols in visual communication design. Through analyzing and extracting the color system of Dunhuang murals, it summarizes their unique symbolic characteristics and aesthetic connotations, and pioneers the interpretation of their color composition, symbolic meanings, and cultural roots. The research further elucidates the significance of inheriting cultural heritage, enhancing expressive effects, and establishing brand recognition in contemporary design. Based on specific examples, it proposes practical measures from three dimensions: direct color scheme transformation, modern presentation of cultural connotations, and brand image system construction. This study aims to provide visual communication design with color language materials that combine ethnic characteristics and international perspectives, facilitating the innovative evolution and expansion of traditional cultural symbols in modern design.
关键词
敦煌壁画 /
色彩符号 /
视觉传达设计 /
文化传承 /
设计应用
Key words
Dunhuang Murals /
Color Symbols /
Visual Communication Design /
Cultural Inheritance /
Design Application
宏超.
敦煌壁画色彩符号在视觉传达设计中的应用研究[J]. 色彩. 2025, 43(11): 128-130
Hong Chao.
Application of Color Symbols in Dunhuang Murals in Visual Communication Design[J]. Color. 2025, 43(11): 128-130
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] 王楠楠. 敦煌壁画中云纹图案在现代视觉传达中的表现[J]. 美术大观,2018(6):2.
[2] 胡清. 敦煌飞天形象的起源及其在平面设计中的运用[J]. 花溪,2023(16):81-83.
[3] 张莉. 视觉传达设计中敦煌壁画元素的美学探究[J]. 戏剧之家,2020(32):2.
[4] 韩方林. 现代装饰艺术中形与色的传承与发展[J]. 明日风尚,2022(21):104-107.
[5] 韩红. 装饰设计课程中融入敦煌纹饰教学研究[J]. 大观( 东京文学),2021(2):137-138.