色彩作为交互界面中直观的视觉元素,其传递的情感倾向会直接影响用户对产品的感知,进而影响用户决策。基于此, 本研究深入分析了交互设计中色彩情感化表达对用户决策的影响,并提出了一系列交互设计中色彩情感化表达的具体策略, 以期为交互设计师开展色彩设计工作提供理论参考与实践指导,从而提升用户使用体验与产品的实际应用效果。
Abstract
As an intuitive visual element in interactive interfaces, color conveys emotional tendencies that directly influence users' perception of products and subsequently affect their decision-making process. Based on this, this study delves into the impact of color emotional expression in interaction design on user decision-making and proposes a series of specific strategies for emotional color expression in interaction design. The aim is to provide theoretical references and practical directions for interaction designers in color design work, thereby enhancing user experience and the practical application effectiveness of products.
关键词
交互设计 /
色彩情感 /
用户决策
Key words
Interaction Design /
Color Emotion /
User Decision-Making
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