胶东花饽饽作为山东省省级非物质文化遗产，其色彩运用凝结着深厚的民间美学智慧。其中的“圣虫”造型被广泛 应用于满月、婚嫁、祝寿、节庆、上梁等民俗事象中，本文从非遗视角，探析胶东“圣虫”花饽饽的色彩美学特征；其红、 黄、绿等核心色彩承载祈福、喜庆、丰收的文化象征内涵；色彩搭配遵循“对比互补、和谐统一”的逻辑；色彩选择则深度 根植于胶东地域农耕生产、海洋渔业及民俗信仰体系。研究可为非遗活态传承与民间美学研究提供支撑。

As a provincial-level intangible cultural heritage of Shandong Province, Jiaodong Huabobo embodies profound folk aesthetic wisdom in its color application. The "shengchong" design is widely used in folk customs such as full moon celebrations, weddings, festivals, and beam-raising ceremonies. This article explores the color aesthetic characteristics of Jiaodong "sacred insect" Huabobo from the perspective of intangible cultural heritage. Its core colors, such as red, yellow, and green, carry cultural symbolic connotations of blessing, celebration, and harvest; the color matching follows the logic of "contrast and complementarity, harmony and unity"; and the color selection is deeply rooted in Jiaodong's regional agricultural production, marine fisheries, and folk belief systems. The research can provide support for the living inheritance of intangible cultural heritage and the study of folk aesthetics.