本研究立足地域文化传承与创新视角，探索绵竹年画在赵坡茶包装中的融合路径及设计实践。绵竹年画与赵坡茶同 属“绵竹三绝”，二者承载着共通的地域文化基因，同时绵竹年画拥有属性丰富的图样及鲜艳别致的色彩，极具装饰性。研 究以绵竹年画的色形意结合为重点，系统梳理绵竹年画与赵坡茶在地域文化、色彩视觉、发展需求方面的共同点，整合兼具 地域文化辨识度与市场竞争力的包装设计路径，最终实现赵坡茶品牌价值提升与绵竹年画活态传承的双重目标。

This research, based on the perspective of regional cultural inheritance and innovation, explores the integration path and design practice of Mianzhu New Year paintings in the packaging of Zhao Po tea. Both Mianzhu New Year paintings and Zhao Po tea belong to the "Three Treasures of Mianzhu", carrying common regional cultural genes. Meanwhile, Mianzhu New Year paintings feature rich patterns and bright, distinctive colors, which are highly decorative. The research focuses on the combination of form, color and meaning of Mianzhu New Year paintings, systematically sorts out the commonalities between Mianzhu New Year paintings and Zhao Po tea in terms of regional culture, color vision and development needs, and integrates the packaging design path that combines regional cultural recognition and market competitiveness, ultimately achieving the dual goals of enhancing the brand value of Zhao Po tea and the dynamic inheritance of Mianzhu New Year paintings.