现代视觉传达设计作为一种全新的艺术表现形式，可通过融入传统色彩赋予其更深厚的内涵，使其成为文化传承与 宣传、精神表达的重要形式。故本研究将深入分析现代视觉传达设计中传统色彩运用所面临的主要困境，客观阐释其创新运 用传统色彩的积极意义，并提出巧用传统色彩元素、隐喻、搭配与组合等方式，让现代视觉传达设计充分运用传统色彩，以 显著提升现代视觉传达设计效能。

As a novel artistic expression form, modern visual communication design can gain deeper connotations by integrating traditional art color methods, making it an important carrier for cultural inheritance, promotion, and spiritual expression. Therefore, this study will deeply analyze the main difficulties faced by the application of traditional art colors in modern visual communication design, objectively elaborate on the positive significance of innovatively utilizing traditional art colors, and propose approaches to skillfully applying traditional art color elements, metaphors, combinations, and arrangements to enable modern visual communication design to fully utilize traditional art colors, thereby enhancing the effectiveness of modern visual communication design significantly.