非遗题材动画是推动中华优秀传统文化创造性转化、创新性发展的重要媒介，色彩符号作为动画核心视觉语言，在 文化传承与艺术呈现中发挥着不可替代的作用。本文以色彩符号在非遗题材动画中的应用为研究核心，系统梳理其在具象化 非遗文化内涵、差异化塑造角色特质、精准营造场景氛围等方面的实践逻辑，结合《中国奇谭》《白蛇：缘起》等典型作品 案例，深入阐释色彩符号对提升动画视觉表现力、增强文化传播效能的支撑价值，最终为非遗题材动画创作提供兼具文化深 度与实践指导性的理论参考，助力非遗文化借助动画载体实现更广泛的当代传播与传承。

Animation with intangible cultural heritage (ICH) themes serves as a key vehicle for advancing the creative transformation and innovative development of China’s fine traditional culture. As a core visual element in such animations, color symbols play a crucial role in cultural inheritance and artistic expression. Taking typical works such as Yao-Chinese Folktales and White Snake: Origins as examples, this paper focuses on the practical application paths of color symbols in ICH-themed animations, analyzing their application logic in materializing the cultural connotations of ICH, shaping distinct character traits, and accurately creating scene atmospheres. By integrating cases of these works, it explains the supporting value of color symbols in enhancing the visual expressiveness and cultural communication power of animations. The research provides theoretical references that combine cultural significance and practicality for the creation of ICH-themed animations, helping ICH achieve broader contemporary communication through the form of animation.