在坚定文化自信、建设文化强国的语境下，研究如何以文化认同理论为基础，构建广西少数民族红色动画IP 及色 彩表达，提出从文化资源到认同体验的转译路径，并重点构建以复合叙事网络和立体角色为核心的IP 策略。在深入分析色 彩语言编码与解码机制的过程中，揭示其在连接红色精神、民族文化与当代审美中的关键作用，尝试为打造兼具文化深度和 广泛认同的广西本土红色动画IP，提供理论框架与实践策略。

Within the context of strengthening cultural confidence and advancing the development of a culturally strong nation, this study explores the construction of red animation intellectual property rooted in the ethnic minority cultures of Guangxi from the perspective of cultural identity theory, with particular attention to color expression. It proposes a translational pathway from cultural resources to identity experience, and emphasizes an IP development strategy centered on a composite narrative network and three-dimensional character design. Through an in-depth analysis of the encoding and decoding mechanisms of color language, the study reveals the crucial role of color in bridging revolutionary (red) spirit, ethnic cultural heritage, and contemporary aesthetic preferences.This research seeks to provide a theoretical framework and practical strategies for developing Guangxi-based red animation IP that embody cultural depth while fostering broad social recognition.