伴随现代人居环境建设从增量扩张转向存量优化的新阶段，环境艺术设计的核心价值正由物质功能的满足向精神场 域的构建跃迁。然而，技术理性主导下的标准化营造模式致使空间文脉断裂、地域特质消解，引发生存空间场所精神的普遍 匮乏。色彩作为环境视觉信息传达中最具张力的知觉要素，长期以来被局限于形式美学层面的装饰性应用，其在心理图式构 建与文化语义转译中的深层效能未能得到充分发掘，导致空间体验流于表象而缺乏情感共鸣。鉴于此，本文旨在构建一套融 合感性体验与理性逻辑的色彩设计策略，为克服空间同质化危机、营造具有深厚人文内涵的栖居环境提供理论支撑与实践参照。

Along with the new stage of modern human environment construction from incremental expansion to stock optimization, the core value of environmental art design is leaping from the satisfaction of material function to the construction of spiritual field. However, the standardized construction mode dominated by technical rationality has led to the breakage of spatial culture and the dissolution of regional characteristics, which triggered the general lack of the spirit of place in living space. Color, as the most tense perceptual element in the communication of environmental visual information, has long been confined to the decorative application of formal aesthetics, and its deeper efficacy in the construction of psychological schema and cultural semantic translation has not been fully explored, resulting in a spatial experience of superficiality and a lack of emotional resonance. In view of this, this paper aims to construct a set of color design strategies integrating sensual experience and rational logic to provide theoretical support and practical reference for overcoming the crisis of spatial homogenization and creating living environments with deep humanistic connotations.