色彩作为博物馆纪念馆布展设计的核心视觉语言，在信息传递、氛围营造与观众体验中发挥着不可替代的作用。本 文以国内一流博物馆纪念馆为研究对象，从色彩美学的理论基础出发，结合故宫博物院、中国国家博物馆、侵华日军南京大 屠杀遇难同胞纪念馆等案例，分析布展设计中色彩的美学特征、功能作用及运用策略，探讨色彩在策展理念落地与实施过程 中的实践路径，为博物馆纪念馆的展陈创新提供理论参考。

Color, as the core visual language of exhibition design in museums and memorial halls, plays an irreplaceable role in information transmission, atmosphere creation, and audience experience. This article takes the first-class museums and memorial halls in China as the research object, starting from the theoretical basis of color aesthetics, and combining cases such as the Palace Museum, the National Museum of China, and the Memorial Hall for the Victims of the Nanjing Massacre by the Japanese Army, analyzes the aesthetic characteristics, functional roles, and application strategies of color in exhibition design, explores the practical path of color in the implementation of curatorial concepts, and provides theoretical reference for the exhibition innovation of museums and memorial halls.