在当前的艺术设计实践中，色彩选择存在重视觉形式、轻情感传递的情况，部分设计仅关注色彩的视觉冲击和美学 搭配，却未能将色彩与设计想要表达的核心情感深度结合，导致设计难以与用户产生情感共鸣，也无法在特定场景中有效发 挥情感传递的作用，这在一定程度上影响了设计的整体效果与实际价值。基于这一现实情况，本研究以情感美学为核心视角， 首先分析了基于情感美学优化色彩选择的重要性，再进一步梳理了基于情感美学的艺术设计色彩选择策略，以期为艺术设计 从业者提供具有实操性的色彩选择方法。

In current art design practice, there exists a tendency in color selection that emphasizes visual form over emotional transmission. Some designs only focus on the visual impact and aesthetic matching of colors, but fail to deeply integrate colors with the core emotions that the design intends to express. This makes it difficult for the design to resonate emotionally with users and also prevents it from effectively playing the role of emotional transmission in specific scenarios, which to a certain extent affects the overall effect and practical value of the design. Based on this practical situation, this study takes emotional aesthetics as the core perspective. It first analyzes the importance of optimizing color selection based on emotional aesthetics, and then further sorts out the color selection strategies in art design based on emotional aesthetics, aiming to provide practical color selection methods for art design practitioners.