博物馆是文化传承与公共教育的核心场域，观众的参观体验需求已从单纯知识获取，转向情感沉浸、感官舒适与文 化共鸣的多元追求。色彩心理学为博物馆观众体验的升级提供了全新视角。本文围绕“色彩心理学在提升博物馆观众参观体 验中的应用”展开研究，先解析色相、明度、纯度三大色彩属性及其生理心理效应，探讨色彩象征意义的普遍性与文化差异 性；继而分析观众多元需求，揭示“色彩刺激—心理反应—体验升级”的内在关联机理；最后从缓解参观疲劳、传递情感文 化、强化展品呈现、协同光与材料四个维度，提出色彩心理学在陈列设计中的具体应用路径，为提升博物馆参观体验的科学 化、人性化水平提供理论支撑与实践参考。

As a core venue for cultural inheritance and public education, museums have seen audiences’demands for visiting experiences shift from mere knowledge acquisition to diversified pursuits of emotional immersion, sensory comfort and cultural resonance. Color psychology provides a novel perspective for upgrading museum experiences. Centering on The Application of Color Psychology in Enhancing Museum Visitors’Experiences, this paper analyzes the three color attributes—hue, value and chroma—and their physiological and psychological effects, discusses the universality and cultural differences of color symbolism, explores audience needs, and reveals the internal mechanism of “color stimulation - psychological response - experience enhancement”. Finally, it proposes targeted application paths in exhibition design from four dimensions, offering theoretical and practical support for improving the scientificity and humanization of museum visiting experiences.