平面设计作为视觉传达的核心载体，色彩历来是其灵魂元素，既决定视觉效果的整体基调，又承担信息传递与情感 唤醒的功能。本研究从数字影像艺术的色彩技术特性出发，通过系统分析其对平面设计色彩表达维度的革新作用，探讨其对 大众审美趣味的影响，并透过典型案例实证研究，揭示数字影像艺术中推动平面设计色彩从“静态符号”向“动态叙事载体” 的转变路径，同时反思技术驱动下色彩同质化、审美疲劳等问题。这对把握平面设计行业中“色彩驱动创新”的发展趋势与 时代适应性具有重要意义。

As the core carrier of visual communication, graphic design has long regarded color as its soul element: it not only determines the overall tone of visual effects, but also undertakes the functions of information transmission and emotional arousal. Starting from the technical characteristics of color in digital imaging art, this paper systematically analyzes its innovative role in the expressive dimensions of color in graphic design, discusses its influence on public aesthetic tastes, and reveals the transformation path of color in graphic design from "static symbols" to "dynamic narrative carriers" through empirical research on typical cases. Meanwhile, it reflects on issues such as color homogenization and aesthetic fatigue driven by technology. This is of great significance for grasping the development trend of "color-driven innovation" in the graphic design industry and its adaptability to the times.